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Benefits of Digital Business Platforms for Businesses

According to Jim Swanson, CIO at Johnson & Johnson, “Digital is a vast term that encompasses many different technologies and strategies that are aligned with an organization’s objectives.” He cited the example of LEGO, a toy maker that embraced new technologies early and went from bankruptcy to a global success story. LEGO’s success was due to investments in e-commerce and building a global supply chain network.


Digital business platforms play a vital role in the development of smart cities, which integrate services and amenities into one seamless whole. Today, a platform is critical to the survival and growth of any business. In addition to high-tech firms, non-tech businesses are also increasingly turning to digital business platforms for greater agility and convenience. Here are five benefits of digital business platforms for businesses. The first is cost effectiveness. The cost of maintaining a digital infrastructure is significantly reduced, and this savings is compounded over time.

Second, platforms help businesses measure their performance. By allowing businesses to measure customer satisfaction, these tools help companies improve their customer experience. For example, a global media business realized a 20% uplift in sales after building a platform that allowed it to collect data from users. This was possible only because of the company’s strategic mindset and the framework that enabled it to use analytics and data to make better decisions. This approach also helped it build a better reputation as a trusted partner.

A digital business platform helps businesses overcome the challenges of running multiple apps. With a dedicated team of specialists, these platforms can minimize technical debt and downtime. With a range of features, platforms can easily integrate solutions from different vendors to streamline operations. A good example of an all-in-one platform is Linnworks, which combines payroll, analytics, and tax automating software into one convenient solution. These capabilities make digital business platforms indispensable for modern businesses.

Market insight

Digital market insight refers to the ability of a business to understand its target market and anticipate their needs. This knowledge helps an organization define its success metrics and determine its market potential. The insights provide benchmarks for future digital business development efforts and ensure that all business development resources remain focused on building the business. Insight is the most critical part of digital business development. Therefore, the importance of market insight cannot be stressed enough. Below are some of the benefits of market insight in your digital business.

A true insight is derived from a deep analysis of the data. It is valuable for both buyers and sellers. But how do you create market insight? The process of creating market value requires a certain level of subjective analysis, as only human beings are capable of doing this. Insights are a process that repeats itself. Once you have mastered this process, you will be on the right track to creating a profitable digital business.


The idea of collaboration in digital business is nothing new. Bringing together people with different backgrounds and expertise helps businesses generate innovative ideas and products. In fact, economic logic dictates that collaboration projects should be launched only when they have an opportunity to maximize the value of the interaction. This concept is called the “collaboration premium”.

In order for collaboration to be successful, it must be integrated into the DNA of the digital business. Without it, most projects will fail. Collaboration requires a significant investment of time and trust. In addition, it requires leaders to share authority and respect each other’s ideas. However, it’s worth the time and effort to make collaboration a top priority. Here are some examples:

In the modern workplace, collaboration is cross-functional, digital, and dynamic. A study by Stanford University shows that collaboration can significantly improve workplace performance. Participants collaborating on a task were able to remain engaged for 64% longer than those working alone. They also reported higher levels of engagement, lower fatigue, and a higher success rate than those working alone. It’s obvious that effective collaboration is essential for a healthy workforce, but leaders must also find ways to foster collaboration in their companies.

While collaboration in traditional workplaces has its advantages, digital collaboration has several benefits for digital businesses. It eliminates the need to send emails back and forth, and it facilitates ideas being converted into reality. Additionally, real-time communication helps workers make decisions quickly, while reducing lead times. Additionally, digital collaboration helps organizations gather employees in one location and store knowledge and files. It’s important to ensure that you use collaboration tools to the fullest to get the most out of your digital business.


In today’s world, innovation is key to success. Businesses are using digital technology to transform their processes, and if you want to stay competitive, you must be an innovator. Innovation happens in many different parts of a business, including sales, marketing, and IT. Changing workplaces and technologies also require innovative thinking. To stay competitive, top executives need to think differently. Innovation is vital for a digital workplace, where traditional methods and mindsets will no longer suffice.

Getting the most out of your digital strategy starts with data. With more customer data available than ever before, digital innovation can turn this information into valuable insights. This will ultimately benefit your business. By implementing new technologies, you can boost your revenue, cut costs, and improve employee efficiency. Digital innovations are also critical for customer experience, as your customers expect a seamless experience with you. As a result, it is imperative that you understand the importance of data-driven business strategies.

In a digital business, innovation involves the design and development of new processes and products. As digital business models become more complex, managers need to make constant improvements and explore new opportunities. This continuous exploration of new approaches is crucial to the survival of a business. So, how do we innovate in digital business? Here are a few tips for managers. Let us know in the comments section below. When you are ready to transform your business into a digital one, contact us.

Demand for personalized services

According to Epsilon’s recent study of 1,000 consumers aged 18 to 64, 80% of consumers would be more likely to do business with companies that offer personalized experiences. Similarly, 90% of consumers find personalization attractive. The survey data was then linked to Epsilon’s Abacus (r) Cooperative, a database that spans over 2,700 members and billions of transactions. The results suggest that companies should be focusing on delivering personalized services and experiences.

Moreover, personalized experiences have a high impact on the overall satisfaction of consumers, with 77% of respondents saying that they would recommend personalized brands to others. Additionally, personalized services also increase profitability. According to Accenture, companies that provide personalized experiences have a six-times higher return on marketing spend than their peers. The importance of personalized services to customers cannot be overstated. The opportunities are endless. In fact, it’s not just consumers who benefit from these personalized experiences, but also employees and companies.

Personalized services create a more natural conversation between brands and customers. Currently, there is a trade-off between personalization and privacy. There are three key principles to balance personalization and privacy. First, personalization should aim for the highest point of relevance without causing a sense of intrusion. Second, it must not abuse customer trust. Finally, it must be transparent enough to satisfy customers and avoid triggering privacy concerns.


The gig economy has given birth to a new breed of entrepreneurs who are looking for new ways to create high-quality products and services at low costs. Once the province of large enterprises, Internet businesses are now accessible to almost anyone looking for the chance to make their mark in the world. Listed below are the costs associated with running a digital business. These expenses can be categorized as tax deductions. The first one is for the website or blog that you are planning to build.

Technology is becoming more advanced than ever. Digital businesses have a global reach, as customers can find what they need from any location, at any time. Because digital businesses are not limited to a physical location, they can be open to customers anywhere in the world and operate around the clock. That way, they can be open at all times and keep up with their customers’ demands. A digital business also means that costs are reduced if they are done right.

The Office of the CIO must partner with non-IT sponsors of digital business spend to ensure that they are effectively maximizing their investment. Without them, the Office of the CIO will struggle to ensure that these new projects do not result in a negative impact on corporate IT. To be successful, the Office of the CIO should communicate these costs to non-IT sponsors. This way, the Office of the CIO can help companies avoid unnecessary expenses and maximize the business’ value.

Benefits of Digital Business Platforms for Businesses

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