The Secret To An Effective Inbound Marketing Strategy
Inbound marketing is basically a concept that is relatively new on the internet marketing scene. It aims to attract customers in-store and bring leads who are actually actively searching for services or products online. It does this by solving their pain points and addressing their needs. An example of inbound marketing strategy is Pay Per Click (PPC). Here, you pay only if someone clicks on your ad.
Inbound marketing is generally divided into two categories: inbound lead generation and inbound lead nurturing. Inbound lead generation refers to buying consumer’s information – their e-mail address, for example – so that you can pre-sell them a service or product. You do this by sending emails that contain offers and links. If a consumer confirms your offer, you get paid. You also get paid when your leads sign up for future sales offers.
On the other hand, inbound marketing works differently. It works by giving your potential customers and clients valuable content. This content is sent to them via inbound methods such as social media, paid posts and blogs. You give away valuable content that helps people solve their problems or go through an experience that makes them want to buy something. For instance, if your business sells event tickets, you might send out a blog with event-related posts that solve people’s problems when they need tickets for a particular event.
Social media is one of the fastest growing sources of information. Millions of users log on to Twitter, Facebook and the like every minute of the day. With all the traffic coming to these sites every day, it’s no wonder that these social networking sites are perfect places for inbound marketing. So how does inbound email marketing differ from social media marketing?
The two kinds of strategies have their own advantages and disadvantages. Social media marketing is cheaper than inbound marketing due to the low barrier of entry. But it has fewer advantages compared to inbound strategy. Inbound strategy usually uses pay per click (PPC) advertising where your ads will show up on popular social networking sites and search engines where your ads will be exposed to millions of users. Your business’s website will have a high ranking in the search engine after a certain period of time.
However, this kind of marketing can also be costly. You will need more resources for inbound campaign compared to outbound strategy. You need to spend money on maintaining the websites, hiring SEO professionals to optimize your websites, paying for PPC advertisements and creating related content for PPC ads. But if you can’t afford all these expenses at once, then you can try out inbound marketing strategy wherein you can spread the cost of the advertisement evenly among several platforms such as mobile devices, tablets and other gadgets that can be used to reach a wider population. This way, you will be able to reduce the cost of the campaign, spread your name faster and gain more customers.
However, not all Internet users are comfortable with outbound marketing campaigns. Many would rather use inbound methods when it comes to marketing. This is because they believe that inbound methods are more technical in nature while outbound methods are more human and more flexible. However, both of these sides of the argument are wrong. It’s not the popularity or technicality of the techniques that matters. It’s the effectiveness of the techniques.
There are many online marketers who swear by using both inbound and outbound marketing techniques. They say that an effective inbound marketing strategy is more successful than an effective outbound one. They say that those who employ the best techniques will definitely dominate their competition. If you want to earn money online, you have to know the secret to a successful inbound strategy. The secret is really simple: lead nurturing.