What Does a Digital Content Marketing Manager Do?
The Digital Content Marketing Manager is responsible for creating and implementing creative marketing campaigns. The job duties of the Digital Content Marketing Manager are extensive. They must understand the business needs of the company, manage a team of content marketers, and analyze data. The skills required to excel at this job are outlined in this article. If you are considering a career in this field, you should read on. Posted on September 16, 2014, in What Does a Digital Content Marketing Manager Do?
Job description of a digital content marketing manager
A job description of a digital content marketing manager focuses on creating, curating, and distributing original and compelling content across multiple media platforms. A successful candidate will be analytical, have strong writing and design skills, and be able to foster creative thinking. A good content marketing manager should be able to collaborate with a variety of partners, including agencies, clients, and other marketing departments, and have a solid understanding of the latest technologies and practices.
As a part of the marketing team, the job description of a digital content marketing manager will focus on content creation, including blogs, articles, and video content. They will also be responsible for optimizing content for both organic and paid social media channels, and creating and managing content for multiple media platforms. A digital content marketing manager is also expected to maintain a range of quantitative and qualitative metrics related to marketing activities. A successful candidate will have extensive experience in the U.S. healthcare industry, as well as relevant experience in content creation, branded video, and consumer experiences. They will also be required to manage content across multiple platforms, including social media and email.
A content marketing manager will create and distribute online content that engages users, promotes a brand, and drives sales. Their job responsibilities include managing a team of writers, illustrators, data analysts, and other content creators. The ideal candidate will also have a strong sense of leadership and decision-making skills. In a fast-paced environment, a digital content marketing manager must be proactive and take the lead.
As a content marketer, the job of a content marketing manager is critical to a company’s growth and success. They develop and execute a content strategy, overseeing writers and managing the delivery of content. A content marketing manager must be able to create engaging content, collaborate with other departments, and evaluate the performance of their content. A content marketing manager must also be comfortable using social media and video editing tools. They must also be self-motivated, have strong communication skills, and know how to implement a style guide.
Managing a team of content marketers
If you’re trying to manage a team of content marketers, there are a few things you should know. First, content marketing success depends more on the quality of your team than the size of your organization. Make sure that your content team is comprised of the best possible individuals, and focus on the quality of each individual. It’s also important to know what to expect from your team. This will make your job easier and maximize your return on investment.
Once you’ve hired your team, you’ll have to oversee their work and make corrections based on management guidelines. For instance, it is important to create a content outline. This isn’t the final draft; it’s a quick rundown of what you plan to say in each piece. The document doesn’t have to be pretty. It should be informative, clear, and well-structured.
Assign roles and responsibilities. If you have a small team, one writer, one editor, one outreach specialist, and one technical SEO specialist should be sufficient. For larger teams, you may need more individuals or outsource certain jobs. Regardless of your team size, it’s essential to assign each role clearly. In addition to hiring individuals with specific skills, you should also define the roles and responsibilities of each person.
Set guidelines and expectations for the work of your content marketing team. This way, your team can follow a common standard for communication and collaboration. If an issue is urgent, be sure to communicate it on the most appropriate platform with all the details you need. Create a chain of command for your team. Every member of the team should be aware of their responsibilities and who to contact with specific questions. You’ll also be able to make sure that every member of the team is working toward the same goal – to improve content marketing ROI.
It’s important to remember that not all content marketers are created equal. Some are solo creators while others have a large number of members. If the content is not tailored to the needs of the organization, it won’t be effective. If you’re trying to manage a large content marketing team, it’s crucial to define roles for each member of your team and ensure that each person knows what is expected of them.
Analyzing data as a content marketer
Traditionally, content marketers focus on word-of-mouth marketing. However, advanced analytics tools allow content marketers to understand customer behavior and journey. Tools like Mixpanel let marketers track individual users and deliver targeted messages based on how they consume online content. While traditional content marketers still brainstorm about what type of content would best engage their target audiences, data analysis provides marketers with answers to questions about their own content. By analyzing data and using it to make adjustments to their content, marketers can accelerate their business goals, improve employee morale, and foster competitive spirit.
Analytics help marketers know which topics are engaging to their audience and which channels are producing the best results. For example, testing different content titles and multiple landing pages can reveal which benefits compel the most clicks, and so on. Content analytics also helps marketers understand when their audience consumes content, including when they consume it. Hubspot, for example, lets content marketers analyze read receipts, a data-driven tool for tracking blog posts.
To make content marketing more effective, you should monitor the performance of your content and its key performance indicators (KPIs). The metrics that matter the most include audience engagement, page views, and conversions. These metrics can be hard to link to specific campaigns, but with the right tools and skills, it’s possible to track visits to a website, blog post, or social media channel. This way, you can see the real ROI of your content marketing efforts.
Analytics are crucial for content marketers. By analyzing how content is interacting with your audience, you can create a better strategy and get closer to your audience. Data journalism is one of the hottest trends in the industry today, and big publishers have already started investing in it. By collecting and interpreting data, content marketers can uncover new insights and tell more compelling stories than ever before. They can also measure the competition and make adjustments accordingly.