What Makes Great Digital Content?
To create great content, consider what your audience will want to read. What is unique about your company or product? How can your content make your audience think? How can it increase conversions? What is the purpose of your content? What is the voice of your brand? Are you trying to stand out from the competition? Here are some tips. To start, create content that your audience can’t get anywhere else. In addition, include images that enhance comprehension and interactive elements to engage your readers.
Create content your audience can’t find anywhere else
Creating digital content for your brand isn’t just about writing articles or publishing videos. It’s about engaging your target audience and driving meaningful conversations and action. This content will become invaluable as your brand grows. Here are some ways to create valuable content for your audience. Follow these steps to get started:
First, analyze your target audience. Then, create content that appeals to them at each stage of their customer journey. Remember, your audience will look for a particular type of information and will be more interested in something that addresses their needs. For example, if you have a blog that offers a solution to a problem, you need to target people who are in that stage of their journey.
Use images to improve comprehension
A proven method to improve reading comprehension is to use visuals. Literacy consultant Cathy Puett Miller developed a strategy called visualization, which includes various tips and resources. Typically, students view reading as a passive activity, but by using images, they can transform themselves into active readers. This strategy increases students’ interest in reading and their level of comprehension. Here are some examples of how to use images to enhance reading comprehension:
An image activates associations and conveys meaning beyond the written word. A good image can be accompanied by text for further context. A good method for creating such images is to schedule a time for creating them. Some people use this time to “warm up” their minds before beginning the day. Others identify certain times of the day during which their minds need a break from a busy schedule. For example, if you plan to create a long blog post, try using images to explain the main point.
Include interactive elements
It may be tempting to include interactive elements in your digital content, but this does not guarantee increased interest or better marketing results. After all, some users may only be looking for a simple experience or a specific piece of information, and you could potentially turn them off by requiring them to interact with your content. In order to avoid this situation, be sure to give compelling reasons why interactivity is essential. If you do decide to include interactive elements in your digital content, make sure to select the right format for your content.
While static content can easily be uploaded to a website using a CMS, integrating interactive content is a more complex process. Depending on your website’s requirements, it may also require special technical expertise to integrate interactive elements into it. For example, integrating video content into an existing website is much easier than implementing a complicated interactive feature. Before implementing an interactive feature into your content, take a moment to consider your technical requirements.
A key advantage of interactive content is that it can be used to segment your audience. Some studies show that more than 60% of businesses use interactive content in their marketing, whereas only 25% of static content creators measure their content’s efficiency. By providing a unique experience for each visitor, you can squeeze more value out of your content. And remember, interactive content can be a great way to improve your customer experience and boost engagement rates.
Interactivity in digital content can help you capture more prospects. In addition to increasing engagement, it can also give you valuable insights about your user base and apply this information to your lead nurturing strategy. A B2B data management company, for example, created an interactive white paper that included an interactive data health scan tool. While it required registration, it achieved a high click-through rate – a key sign of user engagement. This content also required registration and gave users vital information that otherwise would be unavailable to them.
Another advantage of interactive content is that it can be used to address key pain points. When viewed in an interactive way, it can guide consumers through the complex process of buying a product. Consumers will then associate your brand name with an experience that is unique, memorable, and/or educational. This is a winning combination for marketers! So what are you waiting for? Why not include interactive elements in your next digital content? The possibilities are endless.
Communicate your brand’s voice
You can use a whiteboard to brainstorm ideas for your brand’s voice. Try to include as many pieces of content as possible and look for the most consistent characteristics in them. Try to group similar pieces into thematic buckets. For instance, if you have a marketing department that creates video content, you should group thematically similar videos together. You should also be sure to include the best examples of your brand’s voice, which are not necessarily the same.
Once you’ve decided on a voice for your brand, you should make a style guide. Your brand’s voice should be consistent across all forms of communication. To start, you should write your brand’s mission statement. It can be a helpful template to write a mission statement. It should include a statement that captures your brand’s mission and values. In addition to a mission statement, you should also create a style guide for every type of digital content.
Identify common words or phrases and use them in your content. If you’re a West-coast brand, use regional slang. You should also avoid using language that detracts from your current operations. Remember to use an authentic voice – avoid sounding robotic or following trends. Ultimately, your voice is the way you say something, and your tone should reflect this. Remember that your brand’s voice and tone may vary depending on who your audience is.
Your brand’s voice is your company’s personality. It’s important to understand the different ways that people react to your message. When you respond to customers or your community on social media, you’ll know what type of audience your business is reaching. Moreover, it can also help you know the type of content that will resonate with them. If you listen to your customers, you’ll be able to understand their needs better. It will also help you improve your voice.
The digital landscape is highly competitive. It’s hard to stand out from the crowd without the proper brand voice. While visual content, logos, and product features are often enough to attract attention, written content is equally important. Brand voice is what makes your content stand out. In fact, a survey conducted by the Sprout Social Index revealed that consumers rated memorable content, a distinct personality, and compelling storytelling as the top reasons for a brand to be unique.